Premium 97D
Premium 97D is a sophisticated modern area rug that combines understated luxury with timeless versatility. Designed with a beautifully distressed abstract pattern, this rug features layers of soft ivory, cream, beige, and subtle grey tones that create the appearance of aged stone, weathered plaster, and artisan-crafted surfaces. The elegant neutral palette allows the rug to blend effortlessly into contemporary, transitional, modern farmhouse, and minimalist interiors while adding visual depth and texture.
Its refined distressed aesthetic offers the designer look of a high-end custom rug while remaining versatile enough to coordinate with a wide range of furniture styles and colour palettes. Whether paired with warm wood furnishings, sleek modern décor, or classic traditional accents, Premium 97D introduces a sense of calm sophistication and effortless elegance. The subtle textural detailing enhances the visual appeal of the rug while helping conceal everyday wear, making it both practical and beautiful for busy households.
Origin: Turkey
Fabrication: Power Loomed
Material: Polypropylene & Viscose Silk
Cleaning: Professional
Shedding: Moderate
Pile Height: 0.5"
Density Rating: 9/10
Sizes are rounded to the nearest foot. Exact dimensions of this collection +/-2% are as follows:
[3x5] 2'7" x 5'
[4x6] 3'11" x 5'11"
[5x8] 5'3" x 7'5"
[7x10] 6'6" x 9'6"
This elegant blend of polypropylene and viscose silk offers the best of both worlds: polypropylene provides durability and stain resistance, while viscose silk adds a touch of sheen and softness. To preserve both beauty and longevity, follow these care tips:
Vacuum regularly using a suction-only vacuum or with the beater bar turned off to protect the delicate viscose fibers. Avoid vigorous brushing, especially on the viscose areas, as it can cause matting or fiber damage.
Blot spills immediately with a clean, dry cloth—never rub, as viscose is more delicate and prone to staining. Use viscose-safe solutions, no water, gently dabbing the area. Avoid saturating the fibers. Do not use bleach, ammonia, or strong chemical cleaners, which can discolor viscose.
Professional cleaning is highly recommended to protect the viscose content and maintain the rug’s luster. Avoid steam cleaning or any method involving excessive water or heat. Heat and moisture can warp viscose silk and cause shrinkage in the cotton backing.
Viscose silk is absorbent and sensitive to moisture, so avoid placing the rug in damp areas like basements or bathrooms. Rotate the rug every 3–6 months to promote even wear and reduce sun fading.