Premium 40
The Premium 40 Area Rug showcases modern abstract design at its finest, blending layered textures, distressed detailing, and sophisticated neutral tones into a visually captivating composition. Inspired by contemporary artwork and urban architectural surfaces, this rug creates depth through subtle colour variation and organic movement.
Soft shades of ivory, silver grey, charcoal, taupe, and stone combine to form a richly textured appearance that feels both artistic and elegant. The distressed finish introduces dimension and character while preserving a clean and contemporary aesthetic.
Premium 40 creates a refined foundation that enhances surrounding décor without dominating the room. The abstract pattern offers enough visual intrigue to function as a focal point while remaining versatile enough to complement a variety of interior styles. Its sophisticated colour palette pairs beautifully with modern furniture, metallic accents, natural wood finishes, and layered textiles. Designed for homeowners seeking a balance of contemporary style and timeless elegance, Premium 40 delivers lasting beauty and exceptional versatility.
Origin: Turkey
Fabrication: Power Loomed
Material: Polypropylene & Viscose Silk
Cleaning: Professional
Shedding: Moderate
Pile Height: 0.5"
Density Rating: 9/10
Sizes are rounded to the nearest foot. Exact dimensions of this collection +/-2% are as follows:
[3x5] 2'7" x 5'
[4x6] 3'11" x 5'11"
[5x8] 5'3" x 7'5"
[7x10] 6'6" x 9'6"
[8x11] 7'9" x 10'9"
[9x12] 9'1" x 12'6"
[10x 16] 9'10" x 16'4"
This elegant blend of polypropylene and viscose silk offers the best of both worlds: polypropylene provides durability and stain resistance, while viscose silk adds a touch of sheen and softness. To preserve both beauty and longevity, follow these care tips:
Vacuum regularly using a suction-only vacuum or with the beater bar turned off to protect the delicate viscose fibers. Avoid vigorous brushing, especially on the viscose areas, as it can cause matting or fiber damage.
Blot spills immediately with a clean, dry cloth—never rub, as viscose is more delicate and prone to staining. Use viscose-safe solutions, no water, gently dabbing the area. Avoid saturating the fibers. Do not use bleach, ammonia, or strong chemical cleaners, which can discolor viscose.
Professional cleaning is highly recommended to protect the viscose content and maintain the rug’s luster. Avoid steam cleaning or any method involving excessive water or heat. Heat and moisture can warp viscose silk and cause shrinkage in the cotton backing.
Viscose silk is absorbent and sensitive to moisture, so avoid placing the rug in damp areas like basements or bathrooms. Rotate the rug every 3–6 months to promote even wear and reduce sun fading.